February - 2017

Pick Up The Phone!

Cell phones are everywhere. It would be easier to list the places where they can't be found. Notice that I didn't say "Shouldn't be used" but more on that later. At the same time it's my impression that fewer and fewer people are relying on the phone part of the device to communicate. Email and texts have, sadly, taken the place of important conversations in many situations, much to our collective detriment. No, it's not the fault of the 20 - somethings, or 30 - somethings,..

How Big Is Your Elephant?

There is a story about 3 blindfolded people trying to determine the size of an animal without seeing it. One had a grip on the tail, the second the trunk and the last person had their hands on the animal's middle. Each offered their own version of the animal's size. To no one's surprise, the results were small (the tail), bigger (the trunk) and enormous (the middle). How are you figuring out the size of your market? Probably not blindfolded but are you blinded by what you see

A Cup Of Coffee: More Than A Transaction

Wawa, for those who don't know, is a chain of 700 + convenience stores along the east coast of the United States that offers fresh food and made-to-order sandwiches, coffee, beverages and in many locations gasoline, all at very competitive prices. All the stores are company-owned and the company is privately-held. In 1803 the business started as an iron foundry. (How they got from a metal foundry to convenience stores can be read on their website.) My point, however, is not t

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